Friday, November 16, 2012

Chelsea Handler: in which objects reveal class


Conan and Chelsea's exchange about cars in the above video reveal how financial and cultural capital create differences in tastes and consumption practices. Chelsea has high financial and cultural capital as a talk show host who is now a "super successful" celebrity. Her financial capital allowed her to buy a Bentley, a luxury car brand owned by Rolls-Royce. Although I know very little about cars, I could tell through Conan's reaction to Chelsea that owning a Bentley must be a big status symbol.

Later, I asked my roommate, "What kind of people do you associate with Bentleys?" to which she responded: "Rich people. They're really expensive, but typically older gentlemen drive Bentleys because they care more about cars."

On the other hand, though Conan has high financial and cultural capital as well, he owned a Ford Taurus. Again, I didn't know the exact significance of owning a Ford Taurus, but I could tell by Chelsea's disbelief that a Ford Taurus must be on the less expensive end of the car industry; Chelsea's surprised seemed to stem from disparity between Conan's cultural and financial capital and his car taste. As another successful talk show host, one would expect Conan to own a car brand more "befitting" a person with high cultural capital. However, Conan's pride in his car brand reveals a stronger tie to humble beginnings than Chelsea holds, despite evidence that both Chelsea and Conan grew up in working class families (Chelsea's father working as a used car salesman and Conan's father drove a car that was missing the floor).

Later, I looked up the prices of Bentleys and Ford Taurus. Turns out the price of a Bentley can range from $200,000 to $500,000. The Ford Taurus, on the other hand, has a cost that ranges from $25,000 to $40,000.

No comments:

Post a Comment